Privacy Policy

1. Introduction

Welcome to WallConnect, the premier platform connecting customers with talented street art muralists. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website and use our services.

WallConnect is operated by WallConnect Ltd, a company registered in the United Kingdom. We are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Information You Provide

• Email Address: When you join our waitlist
• User Type: Whether you're interested as a customer or artist
• Contact Information: When you contact us through our contact forms

Information Automatically Collected

• Technical Information: IP address, browser type, device information
• Usage Data: Pages visited, time spent on site, referring websites
• Location Data: General geographic location based on IP address

Cookies and Tracking Technologies

We use essential cookies to ensure our website functions properly. We may also use analytics cookies to understand how visitors interact with our site. You can manage your cookie preferences through your browser settings.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Waitlist Management: To notify you when WallConnect launches
• Communication: To respond to your inquiries and provide customer support
• Service Improvement: To analyze usage patterns and improve our website
• Legal Compliance: To comply with applicable laws and regulations
• Security: To protect against fraud and ensure platform security

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Consent: When you voluntarily provide your email for our waitlist
• Legitimate Interest: For analytics and service improvement
• Legal Obligation: When required by law

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: With trusted third-party services that help us operate our website (e.g., email services, analytics providers)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication measures
• Secure hosting with reputable providers

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Waitlist Data: Until you unsubscribe or request deletion
• Analytics Data: Aggregated and anonymized after 26 months
• Contact Inquiries: For up to 3 years for customer service purposes

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

• Email: [email protected]
• Subject Line: "Data Rights Request"

We will respond to your request within one month of receipt.

9. International Transfers

Your personal data may be transferred to and processed in countries outside the UK. When we do this, we ensure adequate protection through:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Other appropriate safeguards as required by law

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete such information promptly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date
• Sending email notifications for significant changes

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

Supervisory Authority

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

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